Think back to the 1980s when PCs disrupted business and the beginning of a digital era. Basic bookkeeping and back-office functions turned to computers to improve the speed and accuracy of their internal processes. ERP (enterprise resource planning) led the way and is now fundamental for any business in any industry. In 1999, Siebel becameContinue reading “Product Development is Ripe for Digital Disruption”
Tag Archives: Market research
KISS Method to Marketing Strategy
Marketing does not have to be complex. Focusing on the fundamentals and building a strong digital foundation will help most prevent business leaders from wasting resources and incurring technical debt.
The Danger of Anecdotes in Decision Making
Data is everywhere today and we have more information available at our fingertips than we ever have in the history of mankind. We create data every time we interact with our smartphones, turn on the TV, or hop in our car and drive to work. The amount of data created is expressed in numbers thatContinue reading “The Danger of Anecdotes in Decision Making”