How to use the Business Model Canvas

As an entrepreneur or startup founder, you’re constantly looking for ways to develop and improve your business. One tool that has gained popularity in recent years is the Business Model Canvas. Developed by Alexander Osterwalder, the Business Model Canvas is a visual framework that helps you map out your business model and identify key components.Continue reading “How to use the Business Model Canvas”

KISS Method to Marketing Strategy

Marketing does not have to be complex. Focusing on the fundamentals and building a strong digital foundation will help most prevent business leaders from wasting resources and incurring technical debt.

What is a Business Model?

A business model is a repeatable process for how your business makes a profit.  It seems simple enough conceptually but, defining your business model is extremely important when building a company.  It may be easier to think about with an example.   Let’s say you want to open a pizza shop in your hometown.  You recentlyContinue reading “What is a Business Model?”