KISS Method to Marketing Strategy

Marketing does not have to be complex. Focusing on the fundamentals and building a strong digital foundation will help most prevent business leaders from wasting resources and incurring technical debt.

The Danger of Anecdotes in Decision Making

Data is everywhere today and we have more information available at our fingertips than we ever have in the history of mankind.  We create data every time we interact with our smartphones, turn on the TV, or hop in our car and drive to work.  The amount of data created is expressed in numbers thatContinue reading “The Danger of Anecdotes in Decision Making”