Think back to the 1980s when PCs disrupted business and the beginning of a digital era. Basic bookkeeping and back-office functions turned to computers to improve the speed and accuracy of their internal processes. ERP (enterprise resource planning) led the way and is now fundamental for any business in any industry. In 1999, Siebel becameContinue reading “Product Development is Ripe for Digital Disruption”
Marketing does not have to be complex. Focusing on the fundamentals and building a strong digital foundation will help most prevent business leaders from wasting resources and incurring technical debt.
The term digital can mean many things and many companies will use it in a number of ways. You can think of digital as being anything done with a computer or technology instead of manually doing it with a pen and paper. Some examples would be: Sending an e-mail instead of a letter Ordering foodContinue reading “Why Building a Digital Foundation is So important”
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