The Importance of Product-market Fit and How to Start for Free
What is Product Market Fit? In the world of business and entrepreneurship, one of the most important concepts is product-market fit. It is a term that is used to describe the degree to which a product satisfies the needs and demands of its target market. In other words, it is the measure of how well…
Where to Find Money to Start Your Business
Starting a small business can be a daunting task, especially when it comes to financing. While venture capital may be the most well-known source of funding for startups, it’s not the only option. In fact, there are many alternative sources of funding that entrepreneurs can explore. In this post, we’ll take a look at some…
How to use the Business Model Canvas
As an entrepreneur or startup founder, you’re constantly looking for ways to develop and improve your business. One tool that has gained popularity in recent years is the Business Model Canvas. Developed by Alexander Osterwalder, the Business Model Canvas is a visual framework that helps you map out your business model and identify key components.…
How Gig Workers Can Start a Business
The rise of the gig economy has enabled millions of people to work on their own terms, whether it’s driving for ride-sharing services, delivering food, or freelancing in a variety of fields. However, for many gig workers, the lack of stability and benefits associated with traditional employment can make it challenging to build a sustainable…
Six Steps to Using Lean Methodology to Start a Business
Starting a small business can be a challenging but rewarding experience. It requires careful planning, strategic thinking, and a willingness to take risks. However, with the right approach, you can increase your chances of success and turn your business idea into a profitable venture. In this blog post, we’ll explore how you can use the…
Where are all the millennial entrepreneurs?
Millennials (born 1977 to 1995) are not starting businesses at the same rate as previous generations. Data from the US Small Business Administration found that fewer than 4% of 30-year-olds were self-employed full-time. At the same age, 5.4% of Generation X-ers and 6.7% of Baby Boomers were fully self-employed. Overall, the number of self-employed Americans…
Product Development is Ripe for Digital Disruption
Think back to the 1980s when PCs disrupted business and the beginning of a digital era. Basic bookkeeping and back-office functions turned to computers to improve the speed and accuracy of their internal processes. ERP (enterprise resource planning) led the way and is now fundamental for any business in any industry. In 1999, Siebel became…
KISS Method to Marketing Strategy
Marketing does not have to be complex. Focusing on the fundamentals and building a strong digital foundation will help most prevent business leaders from wasting resources and incurring technical debt.
Why Building a Digital Foundation is So important
The term digital can mean many things and many companies will use it in a number of ways. You can think of digital as being anything done with a computer or technology instead of manually doing it with a pen and paper. Some examples would be: Sending an e-mail instead of a letterOrdering food on…
What is a Business Model?
A business model is a repeatable process for how your business makes a profit. It seems simple enough conceptually but, defining your business model is extremely important when building a company. It may be easier to think about with an example. Let’s say you want to open a pizza shop in your hometown. You recently…
The Danger of Anecdotes in Decision Making
Data is everywhere today and we have more information available at our fingertips than we ever have in the history of mankind. We create data every time we interact with our smartphones, turn on the TV, or hop in our car and drive to work. The amount of data created is expressed in numbers that…
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