In the Summer of 2021, we embarked on a study to understand the common challenges individuals face when both starting a company and running an existing small business. We used a combination of interviews and surveys to identify key themes. We not only wanted to simply identify common pain points but attempt to quantify the magnitude of those problems. Finally, we discussed proposed solutions to common pain points.
Two key themes emerged around Knowledge Gaps & Process Barriers and Personal Challenges for the individual entrepreneur.
Knowledge Gaps &
Business specific knowledge gaps and pain points that exist
Individual conditions that impeded the success of each individual